Major Local Billboard Campaign Launched in Opposition to Proposition 21

Industry News,

The Apartment Association of Greater Los Angeles’ Billboards Urge “Vote No Prop. 21”

Only two years following the successful defeat of 2018’s Proposition 10, the Apartment Association of Greater Los Angeles (AAGLA) has once again launched a major opposition campaign to defeat Prop. 10’s evil twin and arch-enemy of California’s rental housing providers, Proposition 21 – the so-called “Rental Affordability Act.” In our efforts to defeat the ill-conceived ballot initiative, thousands of “Vote No Prop. 21” lawn signs and numerous billboards were placed by AAGLA throughout the greater Los Angeles area, and hundreds of thousands of dollars received through major fundraising efforts were contributed to the statewide opposition campaign.

The Apartment Association of Greater Los Angeles (AAGLA) strongly OPPOSES PROP. 21, as this RENT CONTROL ballot initiative will drastically expand California’s rent control laws by repealing the protections we now have under Costa-Hawkins. This new ballot initiative is an extremely dangerous threat to all landlords!

If passed this November:

  • Your right to increase rent to market upon a tenant’s vacancy will be severely limited – vacancy de-control will no longer exist!
  • Rent control will be expanded to single-family homes and condominiums when more than 2 are owned OR if title is held by a trust, LLC or any other entity that is not a natural person.
  • Local rent control will be expanded to all properties built within the last 15 years.
  • Will result in the loss of local revenues leaving less funding for our schools, police, and fire departments.
  • Will REDUCE the value of your rental property and your rental income.

Please help us get the word out about the badly FLAWED rent control ballot initiative and get your FREE “VOTE NO PROP. 21” lawn signs from AAGLA today! For more information on Proposition 21 or instructions on how to get your free lawn sign, please click here.

In addition, you may also view these 12 “VOTE NO PROP 21” billboards at the following locations:

  • San Bernardino Freeway & City Terrace
  • Santa Ana Freeway & Greenwood
  • Topanga Canyon & Victory
  • La Brea & Wilshire
  • San Bernardino Freeway & Apache Trail
  • Ventura Freeway & Parkway Calabasas
  • Ventura Boulevard & Tujunga
  • La Cienega & Whitworth
  • La Brea & San Vincente
  • Pico & Barrington
  • Cahuenga & Broadlawn
  • Santa Monica & Glendon

As always, we are dedicated to advocating on behalf of all rental housing providers in the greater Los Angeles area and across the state of California, and we appreciate any support from our AAGLA members and the rental housing community. If you would like to support our advocacy efforts by giving to the Apartment Association’s Issues PAC, please visit our AAGLA’s Issues PAC page at www.aagla.org/issuespac.